Were it not for the inherent humour in JW Francis’ clever use of guitar melody this would be pure 70’s West Coast rock. The Steely Dan musical sophistication is married to a lo-fi (oddly enough) backing that could be early Beck at his slackermost. And that’s where ‘Lofi’ truly resides – it’s roughing it and living simply but that doesn’t mean it’s bereft of a knowing wink and a smile for fellow travellers.
There may be mud on his sneakers and holes in his jacket but there’s a smile on his face and a well thumbed copy of The Brothers Karamazov in his backpack. This song is about being kind to yourself and to strangers. Something we should all do, and do far more often.